Andrew Sirotnik, Chief Experience Officer (CXO) from Fluid Inc, talks about creating deeply immersive customer experiences online and the business return that retailers are getting from making the customer experience richer. He also talks about The North Face in-store kiosk built using technologies such as Windows Presentation Foundation technology (formerly code named “Avalon”). The kiosks will deliver a entertaining, graphically rich shopping experience for customers and will be rolled out later this year.