Watch as Arthur Wait demonstrates TitleZ a website built with the "Atlas" framework that allows authors, publishers, and others interested in book publishing to see how individual books and groups of books have performed on Amazon.com over time by tracking the Amazon.com Sales Ranks of hundreds of thousands of books. With just a few clicks, you can identify trends with book-buying consumers. Go far beyond the top 10 or 100 bestsellers to see which topics within a given topic area are gaining in interest, which are declining.